Meizan

The challenge

HP faced several difficulties when implementing its rewards program globally, such as:

• Complex Brand Architecture: HP has a large number of retail and online stores, which made this marketing initiative difficult to implement, monitor and measure ROI.
• High Costs: Connecting HP’s brand with a sales force training program is costly and difficult to be implemented.
• Extensive Digital Portfolio: HP has too many online shops and websites to connect with efficiently.
• Lack Of Awareness: HP’s audience would be initially unaware of the reward program that offered points and bonuses for every purchase.

The Solutions

Built a connected online program that provides instant bonuses to customers.

• A User-Friendly Website: We built a portal for customers to submit their purchase proof and product serial numbers in a custom interface. This portal also allows them to see the points they have gathered and gaming key download after purchases are validated. There is also an interface for the users that joined the program, but not purchased yet.
• Program Communication: We ensured that retailers and resellers can refer HP’s program in their own newsletters associated with HP products.
• Retargeting: We created a retargeting campaign that shows ads across the web to people who have previously visited the website, using metrics such as time-on-page and video views to suggest interest in HP printing or gaming products.
• Nurturing Communication: We set up automatic email messaging for information about enrolment, the level of points, required action, successful submissions and product validation.

The Results

After 6 months of collaboration with us: Over 4000 active reward members